A3 PROJECTS is an international architecture practice based in Malaysia. It all begins at the year 2011, when architects Kenny Chong & Choon Sin Ho, founders of A3 PROJECTS s/b ( A³) decided to move back and settle in Malaysia, after 15 years living in the UK. While fine tuning with life in Malaysia, they tried looking for a new start that can combine their significant overseas experience, in design and the building construction industry. They strongly believe that architecture should respond to the local context, environment and climatic condition, and meeting the social and economic needs. With both partners sharing such strong passions in architecture, in November of 2013, Arch Cubic sdn bhd was formed. The Company was later renamed as A3 PROJECTS and moved to Sentul East, Kuala Lumpur. Their key disciplines are architecture, interior design and masterplanning.
Over the years architecture and technology have changed tremendously. Even perceptions of aesthetics have changed. Despite these evolutions, our principles in design remain intact, echoing *Dieter Rams’ commandments in good design. We embrace the approach of integrated design. The practice adopts a research basis and tailormade approach in the design process. As we grow, it becomes important to define the core values from which we develop our company culture, our branding and out business strategies.