Politicians requested the creation of a building that could function as a brand, arising as a recognisable landmark within the village that did not have any exceptional, contemporary building that could fulfil this purpose.
Generating such a landmark generally involves expensive budgets, outstanding materials and sculptured shapes. However, this project achieves this undertaking with a low-cost solution, based on two concepts.
Firstly, a “psychology of perception”, using vibration and brightness, and secondly shape, using a rotund appearance with proportions similar to its industrial landscape.
Brand architecture is used in big cities to provide a recognisable image that can be easily remembered and associated with the city and its values. Using this kind of marketing at village level has to be carefully considered, because the building has to fulfil a certain purpose. In this case, it was the starting point for drawing up a strategy for revitalising the outward image of the village and reinforcing it in view of imminent economic changes.
The use of a ceramic surface with a pearly and iridescent finish responds to the wish to create a vibrant volume in constant change, due to changes in lighting and the perspective of the observer, making the building vibrate, change its colour, saturation and depth.
This material, made specifically for this building with existing firing, vitrifying and metalwork techniques, met the requirement of creating not a tectonic or sculptured, but a perceptual and sensory solution.