Located on the scenic drive along Tasmania’s East Coast, the new Devil’s Corner Cellar Door and Lookout sits within one of Tasmania’s largest vineyards, with a panoramic view over the Freycinet Peninsula. Reopened in December 2015, this project for Brown Brothers seeks to amplify the experience of this iconic view to create a new tourism experience on the East Coast of Tasmania.
Originally a small demountable building, the Cellar Door has been extended and expanded, paired with a lookout and complimentary food experiences, providing a backdrop for seasonal events. The Cellar Door and Lookout were designed as a loose collection of timber clad buildings that, through similar aesthetic and material treatment, form a modern interpretation of traditional farm / rural settlement that gather over time.
The Cellar Door & food market have been collected around a courtyard space which allows shelter and respite from the surrounding environment, while allowing views through the tasting space to the Hazards beyond and access to open deck spaces. Through the careful placement of a series of timber clad shipping containers, visitors are invited to visually explore the landscape within and around the vineyard through curated framed views.
The lookout element is a critical component of the design, not only in providing a visual signifier for the settlement but also as a way of interpreting the landscape from which the Devil’s Corner wines originate. In the same way that an appreciation of wine can be gained through understanding its subtleties and varying ‘in-mouth’ sensations, there are many ways landscape can be appreciated. The lookout plays with this idea. The three distinct spaces reference different and unique views of the site – firstly the SKY, then the HORIZON and lastly the TOWER which winds its way upward providing views to each of the compass points before culminating in an elevated and expansive view of the bay.
By creating a dynamic scenic lookout and providing associated facilities, visitors are drawn to the new upgraded cellar door for the Devil’s Corner wine label.